Crafting Stories Through Design

At panop, I blend product design with branding to tell personal stories that resonate and connect.

A warm workspace with sketches, a laptop showing branding concepts, and a cup of coffee beside a notebook.
A warm workspace with sketches, a laptop showing branding concepts, and a cup of coffee beside a notebook.
Design Roots
Branding Passion

My background in product design fuels a curiosity for how branding shapes perception and builds meaningful connections.

Experience

Over the years, I've shaped my skills through hands-on internships and freelance projects, each adding a new layer to my design approach.

Focused on blending branding with user-centered design.

Work

Product Designer

BrightLab

Jun 2022 - Dec 2022

Led UI projects, collaborating closely with marketing teams to refine brand messaging.

Freelance

Various

Jan 2023 - Present

Crafting visual identities and digital experiences tailored to client stories.

A candid photo of me working intently at my desk, surrounded by sketches and a laptop.
A candid photo of me working intently at my desk, surrounded by sketches and a laptop.

What I Do

Crafting stories through design that connect and inspire.

A workspace with sketches, a laptop showing branding concepts, and colorful mood boards.
A workspace with sketches, a laptop showing branding concepts, and colorful mood boards.
Product Design

Shaping user-focused experiences from concept to prototype.

Brand Strategy

Building narratives that give brands a clear, authentic voice.

Marketing Insight

Applying research to connect ideas with real audience needs.